Welcome to magenta tree

Independent advisory for private equity investment and governance

magenta tree is an independent advisory practice specialised in private equity investment, financial analysis, business valuation and corporate governance.

magenta tree supports the development of business enterprises and assists shareholders, boards, and management teams in making well-informed decisions. We help our clients identify opportunities, strengthen their business models, and manage sustainable growth.

magenta tree’s services are characterised by a pragmatic, results-driven approach. We work closely with our clients and aim to build long-term relationships based on trust and independence.

Services

Board Director | Private Equity & Family Office Advisor | Strategy, Finance & Governance

magenta tree works with SMEs, scale-ups, and PE-backed companies at key moments: growth acceleration, professionalisation, governance strengthening, and management or shareholder transitions:

Equity investment

  • ■Private equity and venture capital investment
  • ■Corporate finance and M&A
  • ■Assessment and redesign of business strategy, business models, and value drivers
  • ■Business planning and management reporting
  • ■Company valuation and investment decision support
  • ■Debt advisory, financial restructuring, and optimisation of cash and working capital

Corporate governance

  • ■Chairman, Director or Observer roles on boards of start-ups, scale-ups, SMEs and listed companies
  • ■Audit Committee, “Fit and proper” for regulated companies
  • ■Board effectiveness and governance best practices
  • ■Alignment around purpose, values, and roles
  • ■Support to families and entrepreneurs throughout their growth and transformation journey

Experience

Board Director and private equity advisor with 25+ years of experience across VC, private equity, family offices, and listed markets.

magenta tree supports shareholders, boards, and management teams in navigating complex decisions with independence, pragmatism, and a long-term perspective.

With a solid background in corporate finance, sell-side equity research and private equity within large financial institutions, Thierry François founded magenta tree in 2020 to support families and entrepreneurs.

An expert in financial and strategic analysis, business valuation and corporate governance, Thierry holds a Master in Business Engineering from Solvay Business School of Economics and Management (Université Libre de Bruxelles). He is CFA charterholder, a Certified European Financial Analyst accredited by ABAF/EFFA, and a Guberna Certified Director (Administrateur agréé / Erkend bestuurder).

Thierry has developed extensive experience in corporate governance effectiveness, serving as chairman, director, or observer in more than a dozen boards of directors. A native French speaker, he is fluent in Dutch and English.

As a board member (Chair, Director, Audit Committee), Thierry focuses on disciplined value creation: strategy clarity, financial rigor, cash generation, and decision-ready reporting.

LinkedIn

Contact me

profile Th Francois

magenta tree bv
Ophemstraat 133
3050 Oud-Heverlee
Belgium

info@magentatree.be